Coinmotion Wealth

The crypto world is an ever-shifting, exhilarating landscape, but because of this it’s becoming increasingly complex to navigate, especially for traditional investors less familiar with the industry.

Enter Coinmotion, a leading Crypto platform and service across the Nordics. They were looking to create a bespoke offering for private and institutional investors called ‘Coinmotion Wealth’. We helped define and bring this branch of the business to life, from strategy to brand and product.

Work

Work

Brand identity

Team

Kallan & Co

Luca Picardi, Taru Sutinen, Hannu Koho, Tommy Incrosnatu & Maija Aarelin

Kallan & Co

Illustrations

Lisa Rusalskaya

Demystifying the Crypto category

Demystifying the Crypto category

In a category defined by scams, over-promises and hype, we saw an opportunity to tell a new type of story about Crypto and its possibilities. We defined Coinmotion’s strategic positioning around a core idea: ‘Simplify Wealth’. A calm, inclusive and humanistic position for the brand that encouraged clarity over confusion — a counter-point to the typical industry noise and hype. Championing the trusted and best-in-class service value the company offers its customers.

In a category defined by scams, over-promises and hype, we saw an opportunity to tell a new type of story about Crypto and its possibilities. We defined Coinmotion’s strategic positioning around a core idea: ‘Simplify Wealth’. A calm, inclusive and humanistic position for the brand that encouraged clarity over confusion — a counter-point to the typical industry noise and hype. Championing the trusted and best-in-class service value the company offers its customers.

An identity that balances warmth and minimalism in equal measure

An identity that balances warmth and minimalism in equal measure

We use Art-Deco inspired illustrations that put people centre-stage, with vivid scenes and landscapes that lean into Coinmotion’s Nordic roots. A beautifully serene illustrated universe at the heart of the brand that dials up and down across different contexts — from a central role in campaign and website to a more secondary role in product. We paired this visual language with a quietly confident verbal language that speaks with refreshing clarity and intention.

We use Art-Deco inspired illustrations that put people centre-stage, with vivid scenes and landscapes that lean into Coinmotion’s Nordic roots. A beautifully serene illustrated universe at the heart of the brand that dials up and down across different contexts — from a central role in campaign and website to a more secondary role in product. We paired this visual language with a quietly confident verbal language that speaks with refreshing clarity and intention.

A flexible toolkit

A flexible toolkit

The Coinmotion Wealth brand experience comes to life in application. From marketing activity to product tools and swag, the world of Coinmotion Wealth is calm, credible, and full of humanism.

Ultimately, bringing Coinmotion Wealth to life with a simple yet ownable toolkit and expression to help the brand tell stories and cut through a complex industry.

The Coinmotion Wealth brand experience comes to life in application. From marketing activity to product tools and swag, the world of Coinmotion Wealth is calm, credible, and full of humanism.

Ultimately, bringing Coinmotion Wealth to life with a simple yet ownable toolkit and expression to help the brand tell stories and cut through a complex industry.

Ready to team up? Send over an email, and I'll be in touch shortly.

Maija Aarelin
hello@maija-aarelin.com

Ready to team up? Send over an email, and I'll be in touch shortly.

Maija Aarelin
hello@maija-aarelin.com

Ready to team up? Send over an email, and I'll be in touch shortly.

Maija Aarelin
hello@maija-aarelin.com

(C) 2024